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Part One: PR WRITING: ROLE AND RESPONSIBILITY. 1. Public Relations and the Writer. 2. Ethical and Legal Responsibilities of the PR Writer. 3. Persuasion. 4. Research for the Public Relations Writer. Part Two: WRITING PRINCIPLES. 5. Writing to Clarify and Simplify the Complex: Style and Content. 6. Grammar, Spelling and Punctuation. Part Three: WRITING FOR SELECT PUBLICS. 7. Email, Memos, Letters, Reports and Proposals. 8. Backgrounders and Position Papers. Part Four: WRITING FOR MASS MEDIA PUBLICS. 9. News Releases for Print Media. 10. News for Broadcasting. 11. Features for Print and Broadcasting. 12. Message Design Concepts. 13. Writing Advertising Copy. 14. Writing for Web Sites. Part Five: WRITING FOR A MEDIA MIX. 15. Media Kits and Media Pitches. 16. Speeches and Other Presentations. 17. Newsletters. 18. Brochures. 19. Magazines and Annual Reports. 20. Crisis Communication and the Planning Process. Appendix A. Readability Formulas. Appendix B. Copyfitting.
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Wendy Templeton
reviewed Public Relations Writing(Series in Mass Communication and Journalism): Form and Style on February 27, 2009 Public Relations Writing(Series in Mass Communication and Journalism): Form and Style
Covers all aspects of clear and effective public relations writing. An excellent and highly practical textbook.
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