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Pt. 1 The What and Why of Communication Research 1
1 Introduction to the Field of Communication 3
2 Ethics and Research 20
3 Three Paradigms of Knowing 33
4 Making Claims 45
5 What Counts as Communication Data? 58
6 Warrants for Research Arguments 79
Pt. 2 The How of Communication Research 101
7 Survey Research 103
8 Experimental Research 125
9 Content Analysis 147
10 Descriptive Statistics 163
11 Inferential Statistics: Differences and Relationships 182
12 Conversation and Discourse Analysis 208
13 Ethnographic Research 232
14 Traditional and Interpretive Methods of Rhetorical Criticism 256
15 Critical Studies 277
Glossary 295
References 315
Index 339
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