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Communication Research Methods Book

Communication Research Methods
Communication Research Methods, , Communication Research Methods has a rating of 4 stars
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Communication Research Methods, , Communication Research Methods
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  • Communication Research Methods
  • Written by author Gerianne Merrigan
  • Published by Cengage Learning, October 2003
  • Effective argumentation is at the very heart of communication—and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete e
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Authors

Pt. 1 The What and Why of Communication Research 1

1 Introduction to the Field of Communication 3

2 Ethics and Research 20

3 Three Paradigms of Knowing 33

4 Making Claims 45

5 What Counts as Communication Data? 58

6 Warrants for Research Arguments 79

Pt. 2 The How of Communication Research 101

7 Survey Research 103

8 Experimental Research 125

9 Content Analysis 147

10 Descriptive Statistics 163

11 Inferential Statistics: Differences and Relationships 182

12 Conversation and Discourse Analysis 208

13 Ethnographic Research 232

14 Traditional and Interpretive Methods of Rhetorical Criticism 256

15 Critical Studies 277

Glossary 295

References 315

Index 339


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