Media Now Communications Media in the Information Age Book

	Preface	xiii
	Introduction: Media and the Information Age
Chapter 1	The Changing Media Environment	1
	Media Convergence	2
	The Evolution of the Media	15
	Conventional View of the Media	18
	Types of Communication	20
	The Media Now	21
	The Digital Revolution	26
	Summary and Review	32
	Media Connection	34
Chapter 2	Media Theory	35
	Media Economics	37
	Critical and Cultural Studies	51
	Societal Functions of the Media	57
	Behavioral Theories	58
	Diffusion of Innovations	61
	Summary and Review	65
	Media Connection	68
	The Media
Chapter 3	Books and Magazines	69
	History: Before and After Gutenberg	70
	Technology Trends: From Chapbook to E-Book	85
	Industry Going Global	90
	Genres	97
	Issues: Who Owns Information	99
	Summary and Review	104
	Media Connection	106
Chapter 4	Newspapers	107
	Newspaper History: Journalism in the Making	108
	Technology: Roll the Presses!	122
	Industry: Keeping the News in Chains?	127
	Issues: Responsible Reporting	134
	Summary and Review	142
	Media Connection	145
Chapter 5	Radio and Recorded Music	146
	How the Sound Began	147
	Technology: Let's Make Music	166
	Industry: Radio Groups and Music Labels	172
	Genres around the Dial	177
	Cultural Impacts, Policy, and Ethical Issues	182
	Summary and Review	187
	Media Connection	191
Chapter 6	Film and Home Video	192
	History: Golden Moments of Film	193
	Technology: Making Movie Magic	207
	Industry Organization	212
	Film Content	216
	Issues: Film and Society	220
	Summary and Review	225
	Media Connection	227
Chapter 7	Television	228
	Technology: Inside Your TV	244
	Industry: Who Runs the Show?	252
	Genres: What's on TV?	262
	Issues: Out of the Wasteland?	267
	Summary and Review	274
	Media Connection	277
Chapter 8	The Internet	278
	History: From Building Bombs to Bugs Bunny	279
	Technology: Moore's Law	284
	Industry: David vs. Goliath	293
	Content: What's on the Internet?	297
	Issues: Who Shall Rule the Internet?	303
	Summary and Review	309
	Media Connection	312
Chapter 9	The Communications Infrastructure	313
	History: Access for All?	314
	Technology: Understanding the Infrastructure	320
	Infrastructure Services	331
	The Industry: The Telecom Mosaic	335
	Issues: Infrastructure for Everyone	340
	Summary and Review	345
	Media Connection	347
Chapter 10	Public Relations	348
	History: To Inform and Persuade	349
	Technology: New Public Relations Venues	357
	Genres: Forms of Public Relations	366
	Industry: The Practice	369
	Issues: In Whose Interest?	375
	Summary and Review	379
	Media Connection	381
Chapter 11	Advertising	382
	History: Advertising Ages	383
	Technology: New Media	389
	The Anatomy of a Campaign	395
	Genres: Forms of Persuasion	404
	Issues: The Hidden Persuaders	412
	Summary and Review	418
	Media Connection	421
	Media Issues
Chapter 12	Media and the Individual	422
	Theories of Media Effects	434
	Communications Media and Antisocial Behavior	438
	Communications Media and Prosocial Behavior	446
	Summary and Review	451
	Media Connection	453
Chapter 13	Media and Society	454
	Understanding Society and Culture	455
	Social Issues	463
	Communications Media and Social Institutions	469
	Summary and Review	479
	Media Connection	481
Chapter 14	Media Policy, Law, and Ethics	482
	Policy, Law, and Ethics in Communications	483
	Key Communications Policies	484
	The Policy-Making Process	505
	Ethics in the Communications Media	510
	Summary and Review	516
	Media Connection	518
Chapter 15	Globalization of Communications Media	519
	Acting Globally, Regionally, and Nationally	520
	International Regulation	549
	Issues: Whose World Is It?	550
	Summary and Review	555
	Media Connection	557
	Glossary	558
	References	565
	Index	575