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List of figures x
Preface xi
Acknowledgements xvii
Part I Brands and branding 1
1 Introduction: the brand society 3
2 Making sense of brands 24
3 The making of brands 49
Part II How brands transform management 85
4 Identity 87
5 Culture 115
6 Innovation 147
Part III How brands transform lifestyle 173
7 Politics 175
8 Ethics 205
9 Aesthetics 236
Conclusion 263
References 273
Index 292
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Bryan L Mon
reviewed Brand Society: How Brands Transform Management and Lifestyle on February 15, 2021
Brand Society: How Brands Transform Management and Lifestyle
This is part of my curriculum for my branding class and it gives me horrible flashbacks from last week when I had my exam two days after the first lecture :/
Kronberger writes in quite a grandiose way with a lot of references from fine art and even one direction (not saying that their music is not fine art ;) )
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