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1. A prologue: what this book is for Dante Chinni and Tom Rosenstiel;
2. The knowledge base Tom Rosenstiel and Marion Just;
3. 'I-Teams' and 'Eye Candy': the reality of local TV news Wally Dean and Atiba Pertilla;
4. The myths that dominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news Wally Dean, Atiba Pertilla and Todd Belt;
5. The magic formula: how to make TV that viewers will watch Todd Belt and Marion Just;
6. Steps to better coverage Todd Belt and Marion Just;
7. Putting it all into action: techniques for changing newsroom cultures Wally Dean;
8. The road ahead: the future of local TV news.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Daria Hargreaves
reviewed We Interrupt This Newscast: Volume 0, Part 0: A Proven Approach to Improve Local News and Win Ratings on March 17, 2011 We Interrupt This Newscast: Volume 0, Part 0: A Proven Approach to Improve Local News and Win Ratings
I adore Anna Quindlen. My favorite books are her compilations of columns, such as this one. (The only novel of hers I've thought was spectacular is Black and Blue.) She writes very well, thoughtfully and often with humor about everything personal, cultural, political, etc. in such a way that it's easy for (so many, not just me) to feel as though she'd be a wonderful friend. I highly recommend these columns to all except those who are extremely conservative perhaps.
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