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Metaphor in Culture: Universality and Variation Book

Metaphor in Culture: Universality and Variation
Metaphor in Culture: Universality and Variation, 
About the Author:
Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University, Metaphor in Culture: Universality and Variation has a rating of 4.5 stars
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Metaphor in Culture: Universality and Variation, About the Author: Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University, Metaphor in Culture: Universality and Variation
4.5 out of 5 stars based on 2 reviews
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  • Metaphor in Culture: Universality and Variation
  • Written by author Zoltan Kovecses
  • Published by Cambridge University Press, March 2010
  • About the Author: Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University
  • This exciting book proposes a new theory of metaphor variation.
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Book Categories

Authors

1Introduction : metaphor and the issue of universality1
2Metaphor : from language to body, and back17
3Universality in metaphorical conceptualization35
4Cross-cultural variation67
5Within-culture variation in metaphor88
6How components of conceptual metaphor are involved in variation117
7Conceptual metaphors and their linguistic expression in different languages131
8Metaphor in social-physical reality163
9Metaphors and cultural models193
10Causes of variation in metaphor231
11Creativity : metaphor and blending259
12Culture, coherence, conflict283


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Metaphor in Culture: Universality and Variation, 
About the Author:
Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University, Metaphor in Culture: Universality and Variation

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Metaphor in Culture: Universality and Variation, 
About the Author:
Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University, Metaphor in Culture: Universality and Variation

Metaphor in Culture: Universality and Variation

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Metaphor in Culture: Universality and Variation, 
About the Author:
Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University, Metaphor in Culture: Universality and Variation

Metaphor in Culture: Universality and Variation

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