Global Challenges in Responsible Business (Cambridge Companions to Management) Book

List of Figures

List of Tables

List of contributors

Foreword

Introduction: Corporate responsibility and global business David I. Levine Levine, David I. 1

Part I Embedding corporate responsibility 11

1 A corporate social responsibility-corporate financial performance behavioural model for employees Valerie Swaen Swaen, Valerie 13

2 The integrative benefits of social alliances: balancing, building and bridging Minette E. Drumwright Drumwright, Minette E. 49

3 Integrating corporate citizenship: leading from the middle Julie Manga Manga, Julie 78

4 CSR in search of a management model: a case of marginalization of a CSR initiative Aurellen Acquier Acquier, Aurellen 107

Part II Marketing and corporate responsibility 133

5 Global segments of socially conscious consumers: do they exist? Jordan J. Louviere Louviere, Jordan J. 135

6 Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA Adam Lindgreen Lindgreen, Adam 161

7 The relationship between corporate responsibility and brand loyalty in retailing: the mediating role of trust Antonio Tencati Tencati, Antonio 191

Part III Corporate responsibility and developing countries 215

8 Stretching corporate social responsibility upstream: improving sustainability in global supply chains Aad Van Tilburg Van Tilburg, Aad 217

9 Breaking new ground: the emerging frontier of CSR in the extractive sector Brooke Barton Barton, Brooke 241

10 Overcoming rural distribution challenges at the bottom of the pyramid N. Craig Smith Smith, N. Craig 268

Index 303