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Book Categories |
| Pt. I | Product innovation and strategic logic | 1 |
| 1 | Introduction to product innovation and new-product development | 5 |
| 2 | Strategic logic of product innovation | 53 |
| 3 | The new-product development process and organizational aspects | 102 |
| Pt. II | Establishing the foundation : the conceptual level | 147 |
| 4 | Identifying new-product opportunities : idea generation (phase 1) | 149 |
| 5 | Concept development and selection (phase 2) | 189 |
| 6 | NPD program definition (phase 3) | 223 |
| Pt. III | Methods and techniques for analysis and decision making | 281 |
| 7 | Product/market considerations, integrated product design, and product architecture | 283 |
| 8 | Marketing strategies and methods : conceptualizing and designing the new-product marketing campaign | 353 |
| 9 | Production strategies and methods : operational and manufacturing implications | 394 |
| 10 | Financial applications and implications | 432 |
| Pt. IV | The operational level and concluding remarks | 467 |
| 11 | Design and development (phase 4) | 471 |
| 12 | Validation (phase 5) | 514 |
| 13 | Pre-commercialization (phase 6) and the launch | 548 |
| 14 | Concluding remarks and insights about product innovation in the twenty-first century | 568 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Craig Breakiron
reviewed Product Innovation: Leading Change Through Integrated Product Development on January 10, 2017
Product Innovation: Leading Change Through Integrated Product Development
A must-have and -read for any marketeer or entrepreneur of a product brand.
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Add Product Innovation: Leading Change Through Integrated Product Development, This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product D, Product Innovation: Leading Change Through Integrated Product Development to the inventory that you are selling on WonderClubX
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Add Product Innovation: Leading Change Through Integrated Product Development, This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product D, Product Innovation: Leading Change Through Integrated Product Development to your collection on WonderClub |
