Bordeaux/Burgundy: A Vintage Rivalry Book

This is the last of the books from my academic backlog. It took me perhaps seven years to read them all. That's how much reading is assigned in the college I attended. Anyway, this book is about the production and marketing of the sparkling wine known as "Champagne" that is produced in the region of France known as "Champagne" by the people living there known as "Champenois". Making it more confusing (for them and me), none of these three categories were fixed and/or rigid at the time, depending on who you asked. That's the point of the book. 　

It is a mix of economic, national, regional, social, geographical, and nutritional themes. No wonder the laws about the beverage grew so complicated. It is divided into five primary chapters sandwiched between an introduction and a conclusion. These sections can be summarized as:
2. Marketing champagne
3. Producing champagne
4. Protecting champagne
5. Defining champagne
6. Fighting over champagne
　
The book describes in the first chapter how champagne became a big deal even though its characteristic bubbles were originally considered a trick to cover the taste of bad wine. I found that to be a fun little fact.
　
The rest of the book goes into a conflict between vine-growers and sparkling-wine-produces, the vignerons and negociants and the two of them together (or not) against those from outside their region. So the bulk of the book is about this conflict. As a novelist, it appeared to me as a Decoy-Protagonist thing because it starts with the negociants but shifts in focus and sympathy to the vignerons.
　
Apparently, it is really difficult to grow grapes in the Marne because of the thin, chalky soil and more so when the weather is bad. Even if you get a big harvest and good wine the market for ordinary wine from the region at the time did not fetch a good price. Then there was one problem after another; a shifting market, phylloxera, competition with grapes and wine from other regions (even after a national demarcation made this illegal) and then World War I. Indeed, the vignerons of the region known as "Champagne" had a raw deal in this time period according to this book.
　
Despite this, the author, Kolleen M. Guy, makes the argument that this is not a struggle originated in class conflict. Labor vs capital is not what's going on (at least, not the primary thing). It is about a sense of regional identity within a national identity and defending what they see as both a regional treasure and a national legacy. Ms. Guy states that the average vigneron was more likely to get along with a negociant who was their neighbor then a vigneron who was not (this is such a gross oversimplification that I fear it is misleading but I'm trying to keep this review short).
　
It's clear that Miss. Guy did a lot of research. References are made to police reports, peasant petitions, political posters, records of the minutes from many meetings of many organizations, quotes from various people of various standings, and also comparisons with the scholarly works of historians and others who have written on this subject. The appendix and notes section could be their own chapter by length. The newspaper parody "War of the Two Beans" was particular poignant.
　
The history of the various "champagnes" is weaved into a story. It is an engaging story. I didn't want to look up "champagne" the beverage on Wikipedia or something like that because I didn't want to spoil the ending for myself.
　
I have two hang-ups about this book, and the first is the gratuitous French. There are a lot of French words used here that are not defined. Sometimes a quote will be only 90% translated into English. While Ms. Guy does define terms like "terroir", "vigneron" and "negociant" these are the exception rather than the norm. I had to look up what "mevente" meant, a drop in sales.

The second hang up is the lack of section subtitles. The chapters themselves are labelled but sub sections are not. They are demarcated by a space and a special symbol to detonate a shift in subject but without a label it impossible to see at a glance the nature of the shift. This limits the book's utility as a reference. Which is a shame considering the great information here.
　
Trickster Eric Novels gives "When Champagne Became French" a B+