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Preface xiii
Foundations 1
Communication Theory and Scholarship 2
Defining Communication 3
The Academic Study of Communication 4
The Process of Inquiry in Communication 7
A Basic Model of Inquiry 7
Types of Scholarship 7
How Scholars Work 9
Notes 11
The Idea of Theory 14
Dimensions of Theory 16
Philosophical Assumptions 16
Concepts 19
Explanations 19
Principles 19
Nomothetic Theory 20
Philosophical Assumptions 21
Concepts 22
Explanations 22
Practical Theory 23
Philosophical Assumptions 24
Concepts 24
Explanations 25
Principles 25
Evaluating Communication Theory 26
Theoretical Scope 26
Appropriateness 26
Heuristic Value 27
Validity 27
Parsimony 27
Openness 27
So What Makes a GoodTheory After All? 28
Looking Forward 28
Notes 30
Traditions of Communication Theory 33
Framing Communication Theory 34
The Semiotic Tradition 35
Key Ideas of the Semiotic Tradition 35
Variations in the Semiotic Tradition 36
The Phenomenological Tradition 37
Key Ideas of the Phenomenological Tradition 37
Variations in the Phenomenological Tradition 38
The Cybernetic Tradition 39
Key Ideas of the Cybernetic Tradition 39
Variations in the Cybernetic Tradition 41
The Sociopsychological Tradition 41
Key Ideas of the Sociopsychological Tradition 42
Variations in the Sociopsychological Tradition 43
The Sociocultural Tradition 43
Key Ideas of the Sociocultural Tradition 43
Variations in the Sociocultural Tradition 44
The Critical Tradition 45
Key Ideas of the Critical Tradition 46
Variations in the Critical Tradition 46
The Rhetorical Tradition 49
Key Ideas of the Rhetorical Tradition 49
Variations in the Rhetorical Tradition 50
Expanding Contexts for Communication 51
Notes 57
Theories 63
The Communicator 64
The Sociopsychological Tradition 66
Trait Theory 66
Cognition and Information Processing 69
The Cybernetic Tradition 75
Information-Integration Theory 75
Consistency Theories 78
The Sociocultural Tradition 82
Symbolic Interaction and the Development of Self 82
Harre on Person and Self 83
The Social Construction of Emotion 85
The Presentational Self 87
The Communication Theory of Identity 88
Identity Negotiation Theory 90
The Critical Tradition 91
Standpoint Theory 92
Identity as Constructed and Performed 93
Queer Theory 93
Applications & Implications 94
Notes 98
The Message 103
The Semiotic Tradition 105
Symbol Theory: Susanne Langer 105
Classical Foundations of Language 106
Theories of Nonverbal Coding 108
The Sociocultural Tradition 112
Speech Act Theory 112
Kenneth Burke's Theory of Identification 114
Language and Gender 116
The Sociopsychological Tradition 119
Action-Assembly Theory 119
Strategy-Choice Models 122
Message-Design Models 126
Semantic-Meaning Theory 129
The Phenomenological Tradition 132
Paul Ricoeur 133
Stanley Fish 134
Hans-Georg Gadamer 135
Applications & Implications 137
Notes 141
The Conversation 147
The Sociopsychological Tradition 149
Managing Uncertainty and Anxiety 149
Accommodation and Adaptation 152
The Sociocultural Tradition 159
Symbolic Interactionism 159
Symbolic-Convergence Theory 162
Conversation Analysis 164
Face-Negotiation Theory 172
The Cybernetic Tradition 175
The Coordinated Management of Meaning 175
The Critical Tradition 180
Language-Centered Perspective on Culture 181
Co-Cultural Theory 181
Invitational Rhetoric 182
Applications & Implications 184
Notes 188
The Relationship 194
The Cybernetic Tradition 197
Relational Patterns of Interaction 197
The Sociopsychological Tradition 199
Relational Schemas in the Family 199
Social Penetration Theory 202
The Sociocultural Tradition 204
Identity-Management Theory 204
A Dialogical/Dialectical Theory of Relationships 207
Communication Privacy Management 212
The Phenomenological Tradition 214
Carl Rogers 214
Martin Buber 216
Applications & Implications 217
Notes 220
The Group 224
The Sociopsychological Tradition 227
Interaction Process Analysis 227
The Cybernetic Tradition 228
Bona Fide Group Theory 228
Input-Process-Output Models 230
The Sociocultural Tradition 235
Structuration Theory 236
Functional Theory 239
Groupthink Theory 242
The Critical Tradition 243
Applications & Implications 244
Notes 247
The Organization 251
The Sociopsychological Tradition 254
Weber's Theory of Bureaucracy 254
The Cybernetic Tradition 255
The Process of Organizing 256
Taylor's Co-orientation Theory of Organizations 258
Network Theory 260
The Sociocultural Tradition 262
Structuration Theory 263
Organizational Control Theory 265
Organizational Culture 268
The Critical Tradition 271
Dennis Mumby's Discourse of Suspicion 272
Deetz on Managerialism and Organizational Democracy 273
Gender and Race in Organizational Communication 274
Applications & Implications 277
Notes 280
The Media 285
The Semiotic Tradition 288
Jean Baudrillard and the Semiotics of Media 288
The Sociocultural Tradition 289
Medium Theory 289
The Agenda-Setting Function 293
Social Action Media Studies 295
The Sociopsychological Tradition 298
The Effects Tradition 298
Cultivation Theory 299
Uses, Gratifications, and Dependency 300
The Cybernetic Tradition 303
Public Opinion and the Spiral of Silence 303
The Critical Tradition 305
Branches of Critical Media Theory 305
Feminist Media Studies 306
Bell hooks's Critique of Media 306
Applications & Implications 308
Notes 310
Culture and Society 315
The Semiotic Tradition 317
Linguistic Relativity 317
Elaborated and Restricted Codes 318
The Cybernetic Tradition 321
The Diffusion of Information and Influence 321
The Phenomenological Tradition 323
Cultural Hermeneutics 323
The Sociocultural Tradition 324
Ethnography of Communication 325
Performance Ethnography 328
The Critical Tradition 329
Modernism 330
Postmodernism 337
Poststructuralism and the Work of Michel Foucault 342
Postcolonialism 343
Applications & Implications 346
Notes 348
Continuing the Conversation Theorizing Your World 353
Bibliography 356
Index 389
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