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Book Categories |
Acknowledgments | ||
1 | The Name of the Game: Spectator Sports in Institution Building | 1 |
2 | The College Try: The Collegiate Ideal and the Landscape of Intercollegiate Athletics | 17 |
3 | School Colors: The Forms of Institutional Culture | 47 |
4 | Team Spirit: Community and the Substance of Institutional Culture | 73 |
5 | League Standings: The University as National Brand | 95 |
6 | Home Games: Local Involvement in the Life of the American University | 127 |
7 | Loyal Fans: Institutional Identification at State U. | 165 |
8 | The Football School: Institutional Image and Brand Equity | 195 |
9 | Homecoming Weekend: Motivating Institutional Advancement | 217 |
10 | Amateur Ideals and Commercial Realities: Understanding the American University and the Future of College Sports | 245 |
Index | 283 |
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Add Football U.: Spectator Sports in the Life of the American University, The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sports--particularly football--p, Football U.: Spectator Sports in the Life of the American University to the inventory that you are selling on WonderClubX
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Add Football U.: Spectator Sports in the Life of the American University, The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sports--particularly football--p, Football U.: Spectator Sports in the Life of the American University to your collection on WonderClub |