Capturing Campaign Effects Book

	The study of political campaigns	1
I	Voter decision making and campaign effects
	The paradox of minimal effects	29
	The impact of campaigns on discrepancies, errors, and biases in voting behavior	45
	Priming and persuasion in presidential campaigns	78
II	Research designs and statistical methods for studying campaign effects
	Campaigns as experiments	115
	Three virtues of panel data for the analysis of campaign effects	134
	The rolling cross-section and causal attribution	164
III	Campaign effects in congressional and senatorial races : information and issues
	Measuring campaign spending effects in U.S. house elections	199
	Informational rhythms of incumbent-dominated congressional elections	221
	Alternative tests for the effects of campaigns and candidates on voting behavior	242
IV	The rules of the game and election results
	Do polls influence the vote?	263
	Strategic learning in campaigns with proportional representation : evidence from New Zealand	280
V	The role of the mass media
	Studying statewide political campaigns	307
	Gender, media coverage, and the dynamics of leader evaluations : the case of the 1993 Canadian election	336
	Mass media and third-party insurgency	356