Global and transnational business Book

In Global and Transnational Business: Strategy and Management, the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. * Reviews the work of leading authors and presents this within the context of an integrative framework which establishes clear links between global strategy, global management and global competitiveness. * Provides an understanding of turbulent international business environments. * Explores key issues involved in the management and coordination of global companies. * Analyses forces at work in the international business environment and their implications for business strategy. * Contains numerous case studies of differing length: short cameo cases reinforce themes explored in the text and longer case studies are used to unify the main themes of the book.