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Designing Interactive Strategy: From Value Chain to Value Constellation Book

Designing Interactive Strategy: From Value Chain to Value Constellation
Designing Interactive Strategy: From Value Chain to Value Constellation, Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrate, Designing Interactive Strategy: From Value Chain to Value Constellation has a rating of 4 stars
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Designing Interactive Strategy: From Value Chain to Value Constellation, Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrate, Designing Interactive Strategy: From Value Chain to Value Constellation
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  • Designing Interactive Strategy: From Value Chain to Value Constellation
  • Written by author Richard A. Normann
  • Published by Wiley, John & Sons, Incorporated, October 1998
  • Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrate
  • Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrate
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Authors

Foreword
Preface
Acknowledgements
Glossary
Pt. 1The Historical and Technological Driving Forces Shaping Business Today1
2Competitive dominance in the world of business6
3Economies versus sectors9
4The microprocessor13
Pt. 2Value Constellations
5What is a product?25
6Density of offerings and value creation28
7Examples of co-production31
8The customer's customer33
9What is a business?35
10Shifting activities among actors: reconfiguration39
11Innovative co-production relationships42
13The micro level - a first look at its architecture49
14From value chain to value constellation54
15The offering as code carrier56
16Leverage59
17Value-creation logics62
18Inherent dimensions of offerings65
19What is reconfiguration?73
20Why reconfigure?77
21Examples of reconfiguration90
22The need for continuous improvement: reconfiguring as a process99
Pt. 3Illustrative Cases103
Example 1: IKEA and the 'what'107
Example 2: Ryder System and the reconfiguration of the truck leasing industry and the 'what'118
Example 3: Danish pharmacists and their national association and the 'how'132
Example 4: The Compagnie Generale des Eaux and the Lyonnaise des Eaux-Dumez Group: the 'why'141
References149
Index151


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Designing Interactive Strategy: From Value Chain to Value Constellation, Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrate, Designing Interactive Strategy: From Value Chain to Value Constellation

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Designing Interactive Strategy: From Value Chain to Value Constellation, Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrate, Designing Interactive Strategy: From Value Chain to Value Constellation

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Designing Interactive Strategy: From Value Chain to Value Constellation, Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrate, Designing Interactive Strategy: From Value Chain to Value Constellation

Designing Interactive Strategy: From Value Chain to Value Constellation

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