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Book Categories |
Preface | ||
Acknowledgements | ||
1 | Definition and usage | 1 |
2 | Historical landmarks and further guidelines | 18 |
3 | Assumptions and issues | 32 |
4 | Personality, the self, social identity and social deviation | 51 |
5 | Group factors | 64 |
6 | Social networks, communication and influence | 82 |
7 | Impression management | 101 |
8 | Politics and reputation | 126 |
9 | Ethical and legal aspects | 140 |
10 | Corporate reputation: a general framework | 154 |
11 | Corporate reputation: empirical studies | 170 |
12 | Public relations and organisational behaviour | 185 |
13 | Brand image and consumer behaviour | 198 |
14 | Serial changes: an investigation | 215 |
15 | Methodology, quantification and research | 230 |
16 | Assessment: techniques and issues | 250 |
References | 271 | |
Author index | 287 | |
Subject index | 293 |
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Add Reputation, image and impression management, Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a per, Reputation, image and impression management to the inventory that you are selling on WonderClubX
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Add Reputation, image and impression management, Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a per, Reputation, image and impression management to your collection on WonderClub |