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Book Categories |
Ch. 1 | Business Strategy: The Concept and Trends in Its Management | 3 |
Ch. 2 | Strategic Market Management: An Overview | 18 |
Ch. 3 | External Analysis Overview and Customer Analysis | 39 |
Ch. 4 | Competitor Analysis | 58 |
Ch. 5 | Market Analysis | 78 |
Ch. 6 | Environmental Analysis and Dealing with Strategic Uncertainty | 98 |
Ch. 7 | Internal Analysis | 114 |
Ch. 8 | Obtaining a Sustainable Competitive Advantage | 141 |
Ch. 9 | Differentiation Strategies | 163 |
Ch. 10 | Obtaining an SCA - Low Cost, Focus, and the Preemptive Move | 181 |
Ch. 11 | Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration | 203 |
Ch. 12 | Diversification | 222 |
Ch. 13 | Strategies in Declining and Hostile Markets | 239 |
Ch. 14 | Global Strategies | 255 |
Ch. 15 | Implementing the Strategy | 277 |
Ch. 16 | Formal Planning Systems | 294 |
Appendix | Planning Forms | 307 |
Index | 321 |
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Add Developing business strategies, Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make , Developing business strategies to your collection on WonderClub |