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Strategic market management Book

Strategic market management
Strategic market management, , Strategic market management has a rating of 3 stars
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Digital Copy
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  • Strategic market management
  • Written by author David A. Aaker
  • Published by New York : Wiley, c1984., 1984/03/01
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Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples.


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