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Sunrise-- sunset Book

Sunrise-- sunset
Sunrise-- sunset, , Sunrise-- sunset has a rating of 3.5 stars
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Sunrise-- sunset, , Sunrise-- sunset
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Digital Copy
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Original Magazine
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  • Sunrise-- sunset
  • Written by author HBR
  • Published by New York : Wiley, c1985., 1985/04/30
Buy Digital  USD$99.99

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This collection of essays offers a challenge to the conventional business wisdom that advocates phasing out mature industries in favour of developing new, high-tech ones. It urges managers to develop new skills to understand the changing competitive environment and take appropriate action. The book outlines the altered terms of competition confronting industries exposed to price and/or quality attacks from abroad, and the conditions under which mature industries have been revitalized.


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