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| Preface | ||
| 1 | The Service and Relationship Imperative: Managing In Service Competition | 1 |
| 2 | Managing Customer Relationships: An Alternative Paradigm in Management and Marketing | 20 |
| 3 | The Nature of Services and Service Consumption, and its Marketing Consequences | 45 |
| 4 | Service and Relationship Quality | 61 |
| 5 | Quality Management in Services | 97 |
| 6 | Return on Service and Relationships | 125 |
| 7 | Managing the Augmented Service Offering | 163 |
| 8 | Principles of Service Management | 181 |
| 9 | Managing Service Productivity | 205 |
| 10 | Managing Marketing or Market-oriented Management | 232 |
| 11 | Managing Total Integrated Marketing Communication | 264 |
| 12 | Managing Brand Relationships and Image | 285 |
| 13 | Market-oriented Organization: Structure, Resources and Service Processes | 299 |
| 14 | Managing Internal Marketing: a Prerequisite for Successfully Managing Customer Relationships | 330 |
| 15 | Managing Service Culture: The Internal Service Imperative | 356 |
| 16 | Conclusions: Managing Relationships and the Six Rules of Service | 372 |
| Index | 387 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Service Management and Marketing : A Customer Relationship Management Approach, A service can be defined as any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, touris, Service Management and Marketing : A Customer Relationship Management Approach to the inventory that you are selling on WonderClubX
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Add Service Management and Marketing : A Customer Relationship Management Approach, A service can be defined as any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, touris, Service Management and Marketing : A Customer Relationship Management Approach to your collection on WonderClub |