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| Preface : a brave new world of investor relations | ||
| Introduction : a new approach and why it's important | ||
| Pt. 1 | Capital markets and their players : a brief primer | 1 |
| Ch. 1 | The capital markets and IR | 3 |
| Ch. 2 | The sell-side disclosed : who they are and what they do | 13 |
| Ch. 3 | The buy-side : institutional and retail investors | 21 |
| Ch. 4 | Employees, suppliers, customers | 25 |
| Ch. 5 | The media | 29 |
| Pt. 2 | Post-bubble communications : events in the markets and the new world of IR | 33 |
| Ch. 6 | Greed is good, '90s style | 35 |
| Ch. 7 | Of rules and regulations | 39 |
| Ch. 8 | Post-bubble reality | 45 |
| Ch. 9 | Of reason, renewal, and honesty | 51 |
| Pt. 3 | Investor relations - the fundamentals : traditional IR and the need for change | 59 |
| Ch. 10 | Traditional IR : what it is, and why it's not enough | 61 |
| Ch. 11 | Staffing and sourcing the new IR | 73 |
| Ch. 12 | Grasping the IR evolution | 79 |
| Pt. 4 | Investor relations - maximizing equity value | |
| Ch. 13 | Positioning IR to succeed | 87 |
| Pt. 5 | Definition | 99 |
| Ch. 14 | The IR audit | 101 |
| Ch. 15 | Excavating value post-audit | 113 |
| Pt. 6 | Delivery | 121 |
| Ch. 16 | To guide or not to guide : that is the question | 123 |
| Ch. 17 | Targeting the audience | 137 |
| Ch. 18 | Integrating with PR | 147 |
| Ch. 19 | Infrastructure/disclosure check | 157 |
| Ch. 20 | Delivering the goods | 161 |
| Pt. 7 | Dialogue | 191 |
| Ch. 21 | From delivery to dialogue | 193 |
| Ch. 22 | Maintaining and building relationships | 197 |
| Ch. 23 | Meeting the street | 205 |
| Ch. 24 | Event management | 213 |
| Ch. 25 | The banker mentality | 233 |
| Conclusion : a call for change | 245 | |
| App. A | Two press releases | 249 |
| App. B | The conference call script | 255 |
| App. C | Velocity Inc. 2004 investor relations plan | 261 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Juan Polainas
reviewed Using Investor Relations on June 28, 2018
Using Investor Relations
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Add Using Investor Relations, Using Investor Relations to Maximize Equity Valuation Ryan and Jacobs provide a much-needed and valuable road map that should help CEOs and CFOs navigate the capital markets landscape. Not only do they address the traditional Investor Relations respon, Using Investor Relations to the inventory that you are selling on WonderClubX
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Add Using Investor Relations, Using Investor Relations to Maximize Equity Valuation Ryan and Jacobs provide a much-needed and valuable road map that should help CEOs and CFOs navigate the capital markets landscape. Not only do they address the traditional Investor Relations respon, Using Investor Relations to your collection on WonderClub |
