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Acknowledgments vii
Introduction 1
Audience: Identifying the Audience 13
How humans (almost) universally perceive 15
Usability and how to achieve it 37
Word design: How to Design Understandably 89
How to work with type and layout 91
How to write clearly 141
How to use color meaningfully 153
Picture design: How to Design Meaningful Graphics 169
How to make pictures that inform 171
Design, label, and caption diagrams clearly 179
Clear forms improve users' experience 207
How to help people find their way clearly 217
Bibliography/resources 243
Index 251
About the author 264
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