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Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Lucas Wright
reviewed Basic marketing management on December 03, 2013
Basic marketing management
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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