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Book Categories |
| Pt. 1 | Structuring New Product Development | 1 |
| Ch. 1 | Why New Product Development? | 3 |
| Ch. 2 | Mediating Turbulent Business Environments | 27 |
| Ch. 3 | Anticipating Market Acceptance of New Products | 51 |
| Ch. 4 | Preparing the Organization for New Product Development | 77 |
| Pt. 2 | Managing New Product Development | 101 |
| Ch. 5 | The Ongoing Process of New Product Development | 103 |
| Ch. 6 | Building a New Product Decision Support System | 137 |
| Pt. 3 | New Product Development and Forecasting | 165 |
| Ch. 7 | Estimating Market Opportunity for New Products | 167 |
| Ch. 8 | New Product Sales Forecasting | 196 |
| Ch. 9 | New Product Financial Control | 229 |
| Pt. 4 | Implementing New Product Development | 251 |
| Ch. 10 | Test Marketing New Products | 253 |
| Ch. 11 | Market Entry Decisions | 275 |
| Ch. 12 | Launching and Tracking New Product Programs | 295 |
| Notes | 319 | |
| Company/Brand Name Index | 339 | |
| Name Index | 341 | |
| Subject Index | 345 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Joseph Polansky
reviewed New Product Development: Managing and Forecasting for Strategic Success on July 22, 2009
New Product Development: Managing and Forecasting for Strategic Success
Everything about branding and keeping your brand on top of the promise. Some quite good examples and interesting models, although no particularly mind-blowing conclusions. Quite straightforward message, which is stated in the headline of the book
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Add New Product Development: Managing and Forecasting for Strategic Success, Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Cont, New Product Development: Managing and Forecasting for Strategic Success to the inventory that you are selling on WonderClubX
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Add New Product Development: Managing and Forecasting for Strategic Success, Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Cont, New Product Development: Managing and Forecasting for Strategic Success to your collection on WonderClub |
