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Takes the reader through precise step-by-step instructions from direct marketing philosophy to implementing and evaluating campaigns. Focusing on saving money, it teaches cost-saving production methods, how to save money at the post office as well as how to get the most from each ad and mailing. Special features include numerous checklists, examples and worksheets which show the beginner how to obtain immediate results.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Barney Watson
reviewed Do-it-yourself direct marketing on March 23, 2012
Do-it-yourself direct marketing
Business Plans That Work: A Guide for Small Business. If you want more fundamental help, then the only book to buy is this one, by Jeffry Timmons, Andrew Zacharakis and Stephen Spinelli. The (late) Jeffry Timmons said, "We are in the midst of a silent revolution-a triumph of the creative and entrepreneurial spirit of humankind throughout the world." Using practical examples, the authors take you through a really thought-provoking process that will result in a very effective plan.
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