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| Preface | ||
| Ch. 1 | The Four Horsemen of Crisis: Technology, Shifting Trends, Corporate Aging, and Global Capitalism | 5 |
| Ch. 2 | Not Just Another Day at the Office: Why Being on the Cutting Edge Generates Crisis | 18 |
| Ch. 3 | A Fine Line: Crisis that Destroys and Crisis that Creates | 31 |
| Ch. 4 | When the Wings Fall Off: Why Contingency Plans Don't Work | 43 |
| Ch. 5 | The Myths of the Lone Wolf: Teamwork and Crisis Management | 56 |
| Ch. 6 | A Matter of Life and Death: Distinguishing the Common Crisis from the Unthinkable One | 75 |
| Ch. 7 | Spin over Substance: When the Facts Aren't Friendly | 89 |
| Ch. 8 | Moving from Your Comfort Zone: Travel Light and Travel Fast | 105 |
| Ch. 9 | Insight, Decision Making, Communication, and Focus: The Four Skills for Managing Crisis | 123 |
| Ch. 10 | What You See Is What You Get: How Corporate Values Undermine Action During Crisis | 141 |
| Ch. 11 | Vision - See It All, See It Fast: The Five-Minute Audit | 165 |
| Ch. 12 | Values - Say It All, Say It Fast: The Five-Minute Valuation | 186 |
| Ch. 13 | Versatility - Change It All, Change It Fast | 213 |
| Index | 239 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
John Kingsley
reviewed Overdrive: Managing in Crisis-Filled Times on August 15, 2011
Overdrive: Managing in Crisis-Filled Times
Desde Leader Summaries recomendamos la lectura del libro La reputación corporativa, de Roger Haywood.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro La reputación corporativa, Por qué hay que defender la imagen de una empresa a través de las relaciones públicas: La reputación corporativa
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