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Book Categories |
| Pt. I | Professions and professionals in turmoil | 1 |
| 1 | If something can change, it will : strategic factors in a new environment | 3 |
| Pt. II | Clients - who they are and how to find them | 11 |
| 2 | What a client really wants : listening to the client for fun and profit | 13 |
| 3 | Are we a client-centric firm yet? : organizing to meet client needs | 19 |
| 4 | Now, here's my plan... : defining the right client for you | 31 |
| Pt. III | Making your vision a reality | 39 |
| 5 | I can see your future from here : vision? : a working tool? | 41 |
| 6 | Seizing those opportunities : making the vision a reality | 49 |
| 7 | Making marketing a nice word : building a client-centric marketing culture | 73 |
| 8 | It's the end game that counts : contact - turning the prospect into a client | 89 |
| Pt. IV | Marketing tools and how to use them | 111 |
| 9 | Hang high the rafters, carpenter : the tools of marketing that build the marketing program | 113 |
| Pt. V | Managing the client-centric firm | 163 |
| 10 | Turning recipes into cakes : managing for results | 165 |
| 11 | Who's at the helm and who's on the bridge : firm governance and structure | 173 |
| 12 | Holding a handful of mercury : managing the knowledge worker for the one-firm firm | 185 |
| 13 | For love or money - or both : paying for performance | 191 |
| 14 | Didn't we tell you what we're doing? : internal communications - let me count the ways | 201 |
| Pt. VI | Economics in the client-centric firm | 217 |
| 15 | A farthing for your goat : pricing in a client-centric firm | 219 |
| 16 | What did I get for my money? : measuring the marketing ROI | 229 |
| 17 | Cash is king : what's the lifetime value of your clients and the financial health of your firm? | 233 |
| Pt. VII | What will we do tomorrow? | 239 |
| 18 | The future for professional services : are we there yet? | 241 |
| App. A | The balanced scorecard | 247 |
| App. B | Managing the knowledge worker | 257 |
| App. C | Pricing in a client-centric firm | 261 |
| App. D | Accounting and law firm benchmarks | 263 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Cathleen Hart
reviewed Client at the Core: Marketing and Managing Today's Professional Services Firm on November 20, 2014
Client at the Core: Marketing and Managing Today's Professional Services Firm
I deal with Financial Accounting with my job but didn't know the terminology. I will say that the book stresses that it is NOT a Math class, it is a language class. Actually, it is a mixture of both. If you hate Math, I don't recommend this as there are a lot story problems and equations. I would recommend the book if you want to learn the basics of accounting. Awesome book.
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Add Client at the Core: Marketing and Managing Today's Professional Services Firm, August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough. Gerry Riski, Client at the Core: Marketing and Managing Today's Professional Services Firm to the inventory that you are selling on WonderClubX
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Add Client at the Core: Marketing and Managing Today's Professional Services Firm, August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough. Gerry Riski, Client at the Core: Marketing and Managing Today's Professional Services Firm to your collection on WonderClub |
