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Acknowledgments | ||
Introduction | 1 | |
Pt. I | Expectations and Realities | 15 |
Ch. 1 | Six Myths of Net Markets | 19 |
Ch. 2 | Power Players versus the Pure Plays | 37 |
Ch. 3 | Ecosystems: The Smartest Distance between Two Points | 51 |
Pt. II | Building the B2B Foundation | 67 |
Ch. 4 | Creating Stickiness with Content | 71 |
Ch. 5 | Follow the Money: Commerce Is Still Core to E-Commerce | 81 |
Ch. 6 | Connection: Can We Talk? | 97 |
Pt. III | How the Leaders are Playing the Game | 105 |
Ch. 7 | Being the Biggest from Birth: The WorldWide Retail Exchange | 109 |
Ch. 8 | Covisint Puts the Pedal to the Metal | 123 |
Ch. 9 | Moving Essential Parts around the World the Aerospan Way | 135 |
Pt. IV | Participating in Net Markets | 149 |
Ch. 10 | The Challenge of Change Hasn't Changed | 153 |
Ch. 11 | The Competitor Dating Game | 177 |
Ch. 12 | Setting the Global Standard for Standards | 191 |
Ch. 13 | What Happens Next? | 203 |
Pt. V | Toolbox | 213 |
Glossary | 215 | |
Web Sites | 221 | |
E-Market Membership Lists | 227 | |
Index | 231 |
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