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INTRODUCTION AND OVERVIEW.
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
STRATEGIC ANALYSIS.
External and Customer Analysis.
Competitor Analysis.
Market Analysis.
Environmental Analysis and Strategic Uncertainty.
Internal Analysis.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Differentiation Strategies.
Cost, Focus, and the Preemptive Move.
Strategic Positioning.
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
Diversification.
Strategies in Declining and Hostile Markets.
Global Strategies.
IMPLEMENTATION.
Implementation.
Appendix: Planning Forms.
Index.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
William Raine
reviewed Strategic market management on September 16, 2014
Strategic market management
It's a great and basic guide for understanding competitive strategy in business. highly recommend.
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Strategic market management, Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
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Strategic market management, Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
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