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The Kellogg TechVenture Team.
Foreword.
Acknowledgments.
Introduction.
Where Value Lives in a Networked World.
Inside Technology Incubators.
The Startup Graveyard: 10 Lessons for Avoiding Failure and Secrets for Success.
Valuation Techniques for Internet Firms.
New Economy Metrics: Measuring Intellectual Capital.
Wireless E-Business: Identifying the Next Killer App.
Customer Competencies: Data Mining and Customer Relationship Management.
Electronic Payment Systems: New Opportunities for Value Exchange.
The Music Controversy: Application or Company?
The Battle for the Last Mile.
Commercializing Genomics.
Epilogue: Venturing Beyond Boundaries.
Appendix A: Diagnostic Tool for Startup Companies.
Index.
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