Stock Investing for Everyone: Tools for Investing Like the Pros Book

	Acknowledgments	xi
	Introduction	xiii
Chapter 1	Why Invest in the Stock Market	1
	Why Invest in Stocks	1
	Understanding Common Stocks	3
	How Stocks Are Affected by Return on Equity	6
	The Bullish Case for Stocks	7
	When to Invest in the Stock Market	11
Chapter 2	Stock Classifications	14
	Classification: Why and How	14
	Growth Stocks	15
	Small Capitalization Stocks	20
	Other Stock Classifications	22
Chapter 3	Stock Research Sources	25
	Introduction to Stock Investing Research	25
	Newspapers and Business Publications	26
	Information Highway and Electronic Sources	27
	Broadcast Media	31
	Investment Newsletters and Publications	32
	Company Research and Earnings Estimate Reports	36
	Other Sources	40
Chapter 4	Factors Influencing Stock Prices	45
	Performance Drivers	45
	Internal Factors	45
	External Factors	48
Chapter 5	Valuing Stocks	59
	Factors Determining Stock Prices	59
	Methods for Stock Valuation	63
	Valuation Tools	64
Chapter 6	Fundamental and Technical Analysis	85
	Fundamental Analysis	85
	Technical Analysis	90
Chapter 7	Stock Market Indicators	103
	Understanding Indicators	103
	Earnings per Share (EPS)	105
	Earnings Estimate Revisions and Earnings Surprises	113
	Earnings per Share (EPS) Rank	118
	Revenue (Sales) Growth	121
	Moving Averages	122
	The 200-Day Moving Average	128
	Trendlines, Trend Channel, and Trading Bands	132
Chapter 8	More Stock Market Indicators	137
	Market Breadth	137
	Advance/Decline (A/D) Line	138
	Number of New Daily Lows and Highs	142
	Relative Strength (RS) Rank	144
	Relative Strength (RS) Line	148
	Accumulation and Distribution	148
	Trading Volume	150
	Float--Supply of Stock	153
	Institutional Ownership	153
	Number of Analysts	154
	Buy/Hold/Sell Recommendations	155
	Industry-Specific Indicators	156
Chapter 9	Sentiment Indicators	157
	Role of Psychological Indicators	157
	Bullish/Bearish Readings	158
	Mutual Funds Cash	162
	Insider Trading	164
	Put/Call Ratio	167
	Short Interest (Short Selling)	168
	Public/NYSE Specialist Short Sales	169
	Nasdaq/NYSE Volume	169
Chapter 10	Economic Indicators	172
	Monitoring Economic Indicators	172
	Understanding Economic Indicators That Can Influence the Market	174
Chapter 11	Understanding Stock Market Behavior	194
	Determining Market Trend	194
	Market Averages and Indexes	195
	Practical Application of Averages/Indexes	200
	Bull and Bear Markets	201
	Understanding Bull Markets	203
	Understanding Bear Markets	207
	Understanding Corrections	209
	Recognizing a Market Top or Bottom	214
	Forecasting Market Direction	216
	Seasonal Factors	218
	Market Volatility and Drops	222
Chapter 12	Understanding Stock Behavior	226
	Monitoring a Basing Stock	226
	Recognizing a Weakening Stock	228
	Handling Sizzling Stocks	229
	Factors Boosting Share Price	233
	Influence of a Stock's Industry Group/Sector	235
Chapter 13	Investment Principles and Strategies	240
	Investing Requirements	240
	Investment Principles and Strategies of Some Pros	242
	Three Basic Approaches to Stock Investing	244
Chapter 14	Screening and Selecting Stocks: An Overview	250
	Basic Requirements	250
	Stock Selection Process	255
Chapter 15	Screening and Ranking Stocks: The Details	263
	Screening Process	263
	Screening	264
	Screening Criteria for the Four Approaches	266
	Screening/Selection Criteria Used by Some Professionals	271
	Ranking Process	277
Chapter 16	Analyzing Stocks	286
	Fundamental Analysis	286
	Understanding the Company	290
	Technical Analysis	296
	Analyzing a Company in Depth: An Example	297
	Stock Price Forecast	301
	Overall Analysis	303
Chapter 17	Selling Strategies	309
	Common Problems	309
	Plan Your Selling	310
	Common Reasons for Selling	310
	Selling Signals	312
	Mistakes to Avoid	315
Chapter 18	Risk and Portfolio Management	317
	Types of Investment Risks	317
	Balancing Risk and Reward	320
	Limiting Risk	323
	Portfolio Analysis	328
Chapter 19	Investing Rules and Tips	330
	General Guidelines and Tips	330
	Buying Tips	336
	Selling Tips	339
	The Don'ts	340
	Analysis and Monitoring Tips	344
	Common Mistakes	347
Chapter 20	Select Stocks the Fast Way: The "Express" Method	352
	Recognizing Investor Limitations	352
	Analyzing Stocks Using the "Express" Method	353
	Using the "Express" Table: Proceeding Step-by-Step	356
	Appendixes	367
Appendix A	Value Line Sample Report	368
Appendix B	First Call Earnings Estimate Report for Oracle Corporation	370
Appendix C	S&P Stock Report for Oracle Corporation	371
Appendix D	Zacks Company Report for Oracle Corporation	373
Appendix E	Range of P/E Ratios and Corresponding Growth Rates	374
Appendix F	Market Guide's Ratio Comparison Report	375
Appendix G	Financial Statements for Oracle Corporation	377
Appendix H	Summary of Brokerage EPS Estimates and Recommendations from Zacks Investment Research	379
Appendix I	Detailed Brokerage EPS Estimates and Recommendations: Zacks/Yahoo!	382
	Glossary	383
	Index	391