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Crisis Identification and Prevention.
The Crisis Management Team.
Components of a Crisis Management Plan.
How Reporters Do Their Job.
Working with Reporters in a Crisis Situation.
More on the Good, the Bad, and the Truly Ugly.
News Conferences.
Communicating with Your Various Audiences When the News Is Bad.
Developing Positive Relations with the News Media through a Public Relations Program.
Training Your Employees to Be Prepared for a Crisis.
Crisis Recovery.
When Bad Things Happen to Good Companies: Two Case Studies.
Conclusion.
Appendix.
References.
Index.
| Price | Condition | Delivery | Seller | Action |
| $120.00 | Digital |
| WonderClub |
John Joyce
reviewed Crisis Management: Planning and Media Relations for the Design and Construction Industry on September 17, 2014
Crisis Management: Planning and Media Relations for the Design and Construction Industry
Desde Leader Summaries recomendamos la lectura del libro La reputación corporativa, de Roger Haywood.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro La reputación corporativa, Por qué hay que defender la imagen de una empresa a través de las relaciones públicas: La reputación corporativa
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