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| Preface | ||
| Ch. 1 | Salesmen Don't Have to Wear Plaid: Selling without selling out | 1 |
| Ch. 2 | A Sharp Pencil Works Best: Some thoughts on getting started | 17 |
| Ch. 3 | A Clean Sheet of Paper: Making an ad - the broad strokes | 35 |
| Ch. 4 | Write When You Get Work: Making an ad - some finer touches | 81 |
| Ch. 5 | In the Future, Everyone Will Be Famous for 30 Seconds: Some advice on making television commercials | 117 |
| Ch. 6 | Radio Is Hell, but It's a Dry Heat: Some advice on working in a tough medium | 143 |
| Ch. 7 | "Toto, I Have a Feeling We're Not in McCann-Erickson Anymore": Working out past the edge | 165 |
| Ch. 8 | Only the Good Die Young: The enemies of advertising | 171 |
| Ch. 9 | Pecked to Death by Ducks: Presenting and protecting your work | 199 |
| Ch. 10 | A Good Book or a Crowbar: Some thoughts on getting into the business | 235 |
| Ch. 11 | Making Shoes versus Making Shoe Commercials: Is this a great business or what? | 261 |
| Suggested Reading | 269 | |
| Bibliography | 273 | |
| Acknowledgments | 277 | |
| Notes | 279 | |
| Ad Credits | 283 | |
| Index | 287 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add 'Hey, Whipple, Squeeze This' : A Guide to Creating Great Ads, In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth , 'Hey, Whipple, Squeeze This' : A Guide to Creating Great Ads to the inventory that you are selling on WonderClubX
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Add 'Hey, Whipple, Squeeze This' : A Guide to Creating Great Ads, In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth , 'Hey, Whipple, Squeeze This' : A Guide to Creating Great Ads to your collection on WonderClub |