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Book Categories |
Introduction | ||
Pt. I | The Intertainment Revolution | 1 |
Ch. 1 | What Is "Intertainment"? | 3 |
Ch. 2 | Surfers and Visitors: The New Active Audience | 25 |
Ch. 3 | The New Media Pioneers: Intertainment Content Providers | 49 |
Pt. II | Building An Internet Entertainment Site | 71 |
Ch. 4 | The Foundation: Concept Development and Planning | 73 |
Ch. 5 | The Framework: Tools, Parts, Labor, and the Virtual Production Studio | 101 |
Ch. 6 | The Form, Facade, and Furniture: Site Structure, Design, and Content | 129 |
Pt. III | After the Curtain Rises: Keeping Your Site in the Spotlight | 171 |
Ch. 7 | Surf's Up but Where's the Beach? Netpublicity and Marketing for Intertainment Sites | 173 |
Ch. 8 | From Billboard to Hangout: Developing a Fan Base and Maintaining Your Site | 199 |
Ch. 9 | Where's the Cash Cow? Making Your Site Pay | 231 |
Pt. IV | The Many Forms of Intertainment | 249 |
Ch. 10 | Traditional Intertainment: Music, Broadcasting, Film, Publishing, Visual Art, and Performance | 251 |
Ch. 11 | Recreational Intertainment: Cybercafes, Gaming, Sports, Travel, and Personals | 301 |
Ch. 12 | New Intertainment: Exploratory Fiction, Collaborative Arts, Tele-Operation, Chat Rooms, Multiplayer Games, Virtual Worlds, and Advertainment | 333 |
Pt. V | Casting the Future Net - Entertainment Is Transformed | 369 |
Ch. 13 | Cyberlaw | 371 |
Ch. 14 | Cyberculture | 385 |
Ch. 15 | Cybermedia | 399 |
Appendix | 421 | |
Glossary | 425 | |
Index | 443 |
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Add Creating Internet entertainment, Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment-based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you're a Web developer, , Creating Internet entertainment to the inventory that you are selling on WonderClubX
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Add Creating Internet entertainment, Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment-based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you're a Web developer, , Creating Internet entertainment to your collection on WonderClub |