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Creating Internet entertainment Book

Creating Internet entertainment
Creating Internet entertainment, Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment-based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you're a Web developer, , Creating Internet entertainment has a rating of 3 stars
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Creating Internet entertainment, Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment-based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you're a Web developer, , Creating Internet entertainment
3 out of 5 stars based on 2 reviews
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  • Creating Internet entertainment
  • Written by author Jeannie Novak,Pete Markiewicz
  • Published by New York : Wiley Computer Pub., c1997., 1997/01/03
  • Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment-based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you're a Web developer,
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Introduction
Pt. I The Intertainment Revolution 1
Ch. 1 What Is "Intertainment"? 3
Ch. 2 Surfers and Visitors: The New Active Audience 25
Ch. 3 The New Media Pioneers: Intertainment Content Providers 49
Pt. II Building An Internet Entertainment Site 71
Ch. 4 The Foundation: Concept Development and Planning 73
Ch. 5 The Framework: Tools, Parts, Labor, and the Virtual Production Studio 101
Ch. 6 The Form, Facade, and Furniture: Site Structure, Design, and Content 129
Pt. III After the Curtain Rises: Keeping Your Site in the Spotlight 171
Ch. 7 Surf's Up but Where's the Beach? Netpublicity and Marketing for Intertainment Sites 173
Ch. 8 From Billboard to Hangout: Developing a Fan Base and Maintaining Your Site 199
Ch. 9 Where's the Cash Cow? Making Your Site Pay 231
Pt. IV The Many Forms of Intertainment 249
Ch. 10 Traditional Intertainment: Music, Broadcasting, Film, Publishing, Visual Art, and Performance 251
Ch. 11 Recreational Intertainment: Cybercafes, Gaming, Sports, Travel, and Personals 301
Ch. 12 New Intertainment: Exploratory Fiction, Collaborative Arts, Tele-Operation, Chat Rooms, Multiplayer Games, Virtual Worlds, and Advertainment 333
Pt. V Casting the Future Net - Entertainment Is Transformed 369
Ch. 13 Cyberlaw 371
Ch. 14 Cyberculture 385
Ch. 15 Cybermedia 399
Appendix 421
Glossary 425
Index 443


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