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An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides a general introducton to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations, and management.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Louis Ramey
reviewed Marketing government and social services on August 10, 2012
Marketing government and social services
I don't have much to say, but this book was a disappointment.
One of the major limiting factors that this book has is that it's far too outdated in comparison to how much Marketing and Digital Marketing has changed. However, this is mostly true for the vast majority of marketing books as the field is always changing which is why you're better of using blogs and online material to keep up to date with the world.
The second issue is that even though there is a wide range of useful information available to you, it is written without passion and it was a real slog to get through it. It is not a fun book to read at all and it was quite boring.
I only gave this a 2* due to it having further reading sections at the end of every chapter, which I always appreciate.
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