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Competing with the Retail Gian Book

Competing with the Retail Gian
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Competing with the Retail Gian, Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In, Competing with the Retail Gian
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  • Competing with the Retail Gian
  • Written by author Kenneth E. Stone
  • Published by John Wiley & Sons, 1995/03/08
  • Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In
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Preface
Pt. I Assessing Your Competition 1
2 The Rapidly Changing Retail Environment 12
3 Impacts of the Discount Mass Merchandisers 42
Pt. II How to Compete 91
4 Improving Your Merchandising 93
5 Reviving Your Marketing Practices 114
6 Providing Outstanding Service to Your Customers 140
7 Treating the Customer Right 156
8 Improving the Efficiency of Your Business 182
9 Implementing the Changes 193
10 Team Building 203
Appendix 1: Location of Wal-Mart Stores by State 229
Appendix 2: Location of Home Depot Stores by State 241


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Competing with the Retail Gian, Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In, Competing with the Retail Gian

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Competing with the Retail Gian, Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In, Competing with the Retail Gian

Competing with the Retail Gian

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Competing with the Retail Gian, Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In, Competing with the Retail Gian

Competing with the Retail Gian

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