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BUILDING BRAND IDENTITY.
The Brand Identity Strategy.
Evaluating the Brand Reality.
Indivisualizing the Customer.
Prompting a Power Positioning.
Humanizing the Identity.
IDENTITY BUILDING IN THE REAL WORLD.
Managing Identity Contacts in the Real World.
Cases I: A Shoe, a Mouse, Brands Around the House.
Cases II: One Old, One New, One Blue.
Creating the Interactive Identity.
Minding the Brand Identity.
Chapter Notes.
References.
Index.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
David Converse
reviewed Building Brand Identity: A Strategy for Success in a Hostile Marketplace on July 17, 2017
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
This is part of my curriculum for my branding class and it gives me horrible flashbacks from last week when I had my exam two days after the first lecture :/
Kronberger writes in quite a grandiose way with a lot of references from fine art and even one direction (not saying that their music is not fine art ;) )
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Add Building Brand Identity: A Strategy for Success in a Hostile Marketplace, Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before p, Building Brand Identity: A Strategy for Success in a Hostile Marketplace to the inventory that you are selling on WonderClubX
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Add Building Brand Identity: A Strategy for Success in a Hostile Marketplace, Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before p, Building Brand Identity: A Strategy for Success in a Hostile Marketplace to your collection on WonderClub |
