Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth Book

Name: Planting Flowers, Pulling Weeds: Identifying Your Most Profitable
Brand: Wiley
SKU: 9780471035138
Price: 99.99 USD
Availability: InStock
Rating: 3.5 (2 reviews)

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Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth, FORGE RELATIONSHIPS THAT BLOSSOM INTO EXPONENTIAL GROWTH It's like Miracle-Gro(r) for your marketing plan. Planting Flowers, Pulling Weeds puts you in complete command of the most potent and effective relationship marketing system ever devised. In this, Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth

3.5 out of 5 stars based on 2 reviews

Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth
Written by author Janet Rubio
Published by Wiley, John & Sons, Incorporated, February 2002
FORGE RELATIONSHIPS THAT BLOSSOM INTO EXPONENTIAL GROWTH It's like Miracle-Gro(r) for your marketing plan. Planting Flowers, Pulling Weeds puts you in complete command of the most potent and effective relationship marketing system ever devised. In this
PLANTING FLOWERS, PULLING WEEDSIn the age of relationship marketing, the companies that achieve continuous growth are those that identify their most valuable customers, forge solid relationships, and create a fiercely loyal, immensely profitable client

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Introduction: The Need to Know Customers 1
Pt. I Building the Value Segments
Overview: It Takes a System 25
Step 1 Defining Your Corporate Objectives 47
Step 2 Collecting and Storing Your Data 65
Step 3 Assessing and Analyzing Your Data 85
Step 4 Placing People in Value Segments 99
Pt. II Implementation and Execution
Step 5 Planning to Capture Value 129
Step 6 Organizational Magnification 147
Step 7 Marketing Execution 165
Step 8 Sales Execution 189
Pt. III Evaluation and Modification
Step 9 Metrics 217
Step 10 Closing the Loop 235
App: Resources 253
Index 265

Title: Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth

Manufacturer:

Wiley

Item Number: 9780471035138

Publication Date: February 2002

Number: 1

Product Description: Full Name: Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth; Short Name:Planting Flowers, Pulling Weeds

Universal Product Code (UPC): 9780471035138

WonderClub Stock Keeping Unit (WSKU): 9780471035138

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/51/38/9780471035138.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.810 cm (0.32 inches)

Heigh : 6.000 cm (2.36 inches)

Depth: 9.000 cm (3.54 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 4 - Jun 3 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth, FORGE RELATIONSHIPS THAT BLOSSOM INTO EXPONENTIAL GROWTH
It's like Miracle-Gro(r) for your marketing plan. Planting Flowers, Pulling Weeds puts you in complete command of the most potent and effective relationship marketing system ever devised. In this, Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth

Add Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth, FORGE RELATIONSHIPS THAT BLOSSOM INTO EXPONENTIAL GROWTH It's like Miracle-Gro(r) for your marketing plan. Planting Flowers, Pulling Weeds puts you in complete command of the most potent and effective relationship marketing system ever devised. In this, Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth to the inventory that you are selling on WonderClub

Add Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth, FORGE RELATIONSHIPS THAT BLOSSOM INTO EXPONENTIAL GROWTH It's like Miracle-Gro(r) for your marketing plan. Planting Flowers, Pulling Weeds puts you in complete command of the most potent and effective relationship marketing system ever devised. In this, Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth to your collection on WonderClub

Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth Book

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	Introduction: The Need to Know Customers	1
Pt. I	Building the Value Segments
	Overview: It Takes a System	25
Step 1	Defining Your Corporate Objectives	47
Step 2	Collecting and Storing Your Data	65
Step 3	Assessing and Analyzing Your Data	85
Step 4	Placing People in Value Segments	99
Pt. II	Implementation and Execution
Step 5	Planning to Capture Value	129
Step 6	Organizational Magnification	147
Step 7	Marketing Execution	165
Step 8	Sales Execution	189
Pt. III	Evaluation and Modification
Step 9	Metrics	217
Step 10	Closing the Loop	235
	App: Resources	253
	Index	265