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Book Categories |
Introduction | ||
Ch. 1 | Why Businesses Fail | 1 |
Ch. 2 | Characteristics of "Failure-Proof" Businesses | 33 |
Ch. 3 | "Failure-Proof" Business Owners | 63 |
Ch. 4 | Successful Businesses and Their Owners | 89 |
Ch. 5 | Researching and Determining the Market | 119 |
Ch. 6 | Raising Capital, Pricing, and Billing | 143 |
Ch. 7 | How They Marketed and Built Their Businesses | 171 |
Appendices | 197 | |
A News Releases | 199 | |
B Direct Mail Checklist | 209 | |
C Client Letters/Correspondence | 213 | |
Index | 221 |
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