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Introduction: You Cannot Violate the Laws of Economics | ||
Pt. 1 | Framework | |
1 | A Hare, a Tortoise, and the Business of Buying Groceries Online | 3 |
2 | Creating Internet Strategies for Competitive Advantage | 17 |
3 | Customer Behavior and Internet Strategies | 37 |
4 | Managing Risks in Internet Strategy | 47 |
Pt. 2 | Experience | |
5 | How an Internet-Based Strategy Affects Financial Services | 65 |
6 | Internet Strategy and the New Media | 79 |
7 | Post Mortem: Lessons from the Online Stamp Market | 95 |
8 | Online Exchanges: Do They Have a Future? | 111 |
Conclusion: Sustaining Competitive Advantage Amid Uncertainty | 123 | |
App.: Selected Readings | 137 | |
Endnotes | 213 | |
Index | 219 |
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