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Foreword—Liz Bigham
Foreword—Dr. Joe Goldblatt, CSEP
Preface
Acknowledgments
Chapter 1: What Is an Event and What Is Event Marketing?
Chapter 2: The Evolution of Event Marketing
Chapter 3: The Theory and Practice of Event Marketing
Chapter 4: Sponsorship and Cause-Related Event Marketing
Chapter 5: E-Event Marketing
Chapter 6: Entertainment and Festival Event Marketing
Chapter 7: Corporate Event Marketing
Chapter 8: Association, Convention, and Exhibition Event Marketing
Chapter 9: Social Event Marketing
Chapter 10: Future Forces and Trends in Event Marketing
Chapter 11: Event Marketing
Case Studies
Index
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Add Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition, A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the, Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition to the inventory that you are selling on WonderClubX
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Add Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition, A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the, Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition to your collection on WonderClub |