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Ch. 1 KFC - A Pioneer in China 1
Ch. 2 Assemble and Retain the Most Qualified Team 23
Ch. 3 Business Strategy 35
Ch. 4 Local Partnership, Government Relations, and Crisis Management 47
Ch. 5 Product and Marketing 61
Ch. 6 Supply Chain 81
Ch. 7 Real Estate Development 99
Ch. 8 Operational Excellence 113
Ch. 9 Localization and Globalization 127
Ch. 10 Headquarters Support 139
Ch. 11 Leadership with Chinese Characteristics 147
Ch. 12 Past and Future 161
Epilogue 179
Index 185
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Add KFC in China: Secret Recipe for Success, Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competi, KFC in China: Secret Recipe for Success to the inventory that you are selling on WonderClubX
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Add KFC in China: Secret Recipe for Success, Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competi, KFC in China: Secret Recipe for Success to your collection on WonderClub |