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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them Book

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them, The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services, How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them has a rating of 3.5 stars
   2 Ratings
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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them, The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services, How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
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  • How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
  • Written by author Jim Aitchison
  • Published by Wiley, John & Sons, Incorporated, May 2002
  • The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services
  • The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services
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Book Categories

Authors

Preface.
Foreword.
Introduction.
Acknowledgments.
Apparel and Accessories.
Automotive/Cars.
Automotive/Commercial Vehicles.
Automotive/Petroleum Products.
Banking, Financial Services, Insurance.
Beverages.
Cosmetics, Toiletries, Personal Hygiene.
Fast Food.
Fast Moving Consumer Goods.
Food, Confectionary.
Home Improvement and Decoration.
Household Equipment and Appliances.
Information Technology and dot.com.
Institutional and Government.
Media.
Office Equipment and Supplies.
Petfood and Accessories.
Pharmaceuticals, Health Foods, Vitamins.
Retail.
Services.
Telecommunications and Postal Services.
Travel and Tourism.
Index.


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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them, The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services, How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them, The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services, How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them, The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services, How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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