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Preface and Acknowledgements.
How to Use This Book to Achieve the Best Results.
Learning Features.
Tutor's Guide.
An Important Note to the Reader from the Authors.
Chapter 1 Understanding the Marketing Process.
Chapter 2 The Marketing Planning Process: 1 The Main Steps.
Chapter 3 The Marketing Planning Process: 2 Removing the Myths.
Chapter 4 Completing the Marketing Audit: 1 The Customer and Market Audit.
Chapter 5 Completing the Marketing Audit: 2 The Product Audit.
Chapter 6 Setting Marketing Objectives and Strategies.
Chapter 7 The Integrated Marketing Communications Plan.
Chapter 8 The Sales Plan.
Chapter 9 The Pricing Plan.
Chapter 10 The Multichannel Plan: The Route to Market.
Chapter 11 The Customer Relationship Management Plan.
Chapter 12 Implementation Issues in Marketing Planning.
Chapter 13 Measuring the Effectiveness of Marketing Planning.
Chapter 14 A Step-by-Step Marketing Planning System.
Index.
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Add Marketing Plans: How to Prepare Them, How to Use Them, Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketi, Marketing Plans: How to Prepare Them, How to Use Them to the inventory that you are selling on WonderClubX
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Add Marketing Plans: How to Prepare Them, How to Use Them, Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketi, Marketing Plans: How to Prepare Them, How to Use Them to your collection on WonderClub |