Nonprofit Sustainability: Making Strategic Decisions for Financial Viability Book

Tables, Figures, and Exhibits

The Authors

Part One Introduction to Key Concepts 1

1 Who will Find This Book Useful, and How? 3

2 Two Aspects of Sustainability 11

Part Two Mapping Your Business Model: The Matrix Map 17

3 Identifying Core Activities: Business Lines 19

4 Determining Profitablility 27

5 Determining Relative Impact 39

6 Mapping the Matrix 55

Part Three Making Choices to Adjust the Business Model 73

7 The Strategic Imperatives 75

8 Toward the New Business Model 97

9 The Morphing Map 113

Part Four The Business Logic of Nonprofit Income Types 127

10 A Look at the Business Logic of Types of Donations 129

11 Earned-Income Business Lines 151

Part Five Ongoing Decision Making and Leadership 159

12 The Matrix Map and Strategic Planning 161

13 Decision Making and Leadership 169

Concluding Words 175

Additional Resources 177

Acknowledgments 181

Index 183