Social Media Metrics: How to Measure and Optimize Your Marketing Investment Book

Social Media Metrics: How to Measure and Optimize Your Marketing Investment, The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social med, Social Media Metrics: How to Measure and Optimize Your Marketing Investment

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Written by author Jim Sterne
Published by Wiley, John & Sons, Incorporated, April 05, 2010
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social med

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Authors

Foreword x

Acknowledgments xiii

Introduction: Getting Started-Understanding the Ground Rules xv

Chapter 1 Getting Focused-Identifying Goals 1

Chapter 2 Getting Attention-Reaching Your Audience 15

Chapter 3 Getting Respect-Identifying Influence 51

Chapter 4 Getting Emotional-Recognizing Sentiment 77

Chapter 5 Getting Response-Triggering Action 105

Chapter 6 Getting the Message-Hearing the Conversation 123

Chapter 7 Getting Results-Driving Business Outcomes 163

Chapter 8 Getting Buy-In-Convincing Your Colleagues 199

Chapter 9 Getting Ahead-Seeing the Future 213

Appendix: Resources 229

Index 235

Title: Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Manufacturer:

Wiley

Item Number: 9780470583784

Publication Date: April 5

Number: 1

Product Description: Full Name: Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Short Name:Social Media Metrics

Universal Product Code (UPC): 9780470583784

WonderClub Stock Keeping Unit (WSKU): 9780470583784

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/37/84/9780470583784.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.200 cm (2.44 inches)

Heigh : 9.100 cm (3.58 inches)

Depth: 1.000 cm (0.39 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between Apr 26 - May 26 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment, The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social med, Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Add Social Media Metrics: How to Measure and Optimize Your Marketing Investment, The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social med, Social Media Metrics: How to Measure and Optimize Your Marketing Investment to the inventory that you are selling on WonderClub

Add Social Media Metrics: How to Measure and Optimize Your Marketing Investment, The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social med, Social Media Metrics: How to Measure and Optimize Your Marketing Investment to your collection on WonderClub

Social Media Metrics: How to Measure and Optimize Your Marketing Investment Book

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