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Acknowledgments.
Preface.
Foreword by Geoffrey Moore.
PART 1 SELLING IN THE TWENTY-FIRST CENTURY.
1 What is Sales 2.0?
2 Why is Sales 2.0 Imperative for Your Business?
3 Sales 1.0 to Sales 2.0: Changing Mindset.
4 Sales 2.0 Results and Rewards.
5 Seven Misperceptions about Sales 2.0.
6 Eight Sales 2.0 Imperatives.
7 R U Sales 2.0? A Checklist.
PART 2 YOUR ENTRY INTO SALES 2.0.
8 What is Inside Sales?
9 Sales Development: Generating, Qualifying, and Managing Leads.
10 Telesales: Selling by Telephone and Web.
11 The Benefits of Inside Sales.
PART 3 PROFILES OF FOUR SALES 2.0 LEADERS.
12 Oracle Corporation: The Original Sales 2.0 Company.
13 WebEx Communications: Software-as-a-Service Leader and Sales 2.0 Showcase.
14 Genius.com: An Emerging Sales 2.0 Pioneer.
15 Syneron: Visionary Sales Leadership in an Unexpected Industry.
PART 4 GETTING STARTED WITH SALES 2.0.
16 Your Sales 2.0 Plan: Making a Transition.
17 Sales 2.0 Strategy: Realigning Your Sales Organization.
18 Sales 2.0 People: Assessing Staffing, Training, and Compensation.
19 Sales 2.0 Process: Defining and Measuring Your Customer-Centric Sales Steps.
20 Sales 2.0 Technology: Selecting the Right Enabling Tools.
Afterword.
Sales 2.0 Resources.
Index.
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Add Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, Praise for Sales 2.0 As founder of Oracle's telephone sales group, Seley pioneered today's modern selling techniques. —Marc Benioff, founder and CEO, salesforce.com Sales 2.0 is a major trend that is approaching a tipping, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology to the inventory that you are selling on WonderClubX
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Add Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, Praise for Sales 2.0 As founder of Oracle's telephone sales group, Seley pioneered today's modern selling techniques. —Marc Benioff, founder and CEO, salesforce.com Sales 2.0 is a major trend that is approaching a tipping, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology to your collection on WonderClub |