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Preface ix
Acknowledgments xiii
About the Authors xv
Introduction 1
The Hard Issues on Your Desk 5
Emotional Issues 11
Bullish Thinking 27
Mirror, Mirror on the Wall 49
Plight of the Wholesaler 61
Do You Know Your Mindset? 71
The 10 Investor Styles 81
Getting What You Want and Need from Others 99
Family Therapy for Advisors 115
Gender Challenges on the Street 131
You Are Not Alone 141
Dr. Alden Cass's Landmark Research Study 151
Bad Medicine for Wall Street 167
Recommended Readings and Resources 179
Index 181
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