Business Power: Creating New Wealth from IP Assets Book

Up Front     xxv
Foreword   Robert C. Cresanti     xxvii
Acknowledgments     xxxiii
Introduction     xli
Defining the Stakes     1
Building IP Value in the Corporation   Mike Geoffrey     3
IP's Impact on Corporate Global Competitiveness     4
Innovation, Differentiation, and the Avoidance of Commodification     5
One View of the Innovation Process     7
Shifting the IP Paradigm: A Simple Business Model     9
A Value Proposition     14
Shifting the IP Paradigm: Changing Practices and Policies     16
Corporate IP Management in the Global Market   Bill Coughlin     21
The Age of IP     22
IP Management and Reporting Policy at Ford     24
Measuring IP and Why     28
IP and Its Effects on Corporate Research and Development   Dr. Vassilis Keramidas     33
IP Impact on Research     34
Examples of the Unplanned Benefits of Research     36
New Challenges to the Managing Executives     39
Next Steps     41
The Economic Infrastructure, Standards, Regulations, and Capital Markets   Dr. Steve Henning     45
IPManagement's Two Dimensions-Internal and External     46
The IP External Landscape     47
Intangible IP     49
SEC and FASB Initiatives     50
Why Disclosure Is Important to Growth     51
IP Savvy Commands a Premium on Wall Street     52
Measuring Intangibles     52
New Capabilities Requirements     53
IP Influence on the Private Enterprise     55
What Can We Do?     55
Creating the Assets     57
Human Capital: The Forsaken Resource   Ed Paradise     59
Forsaken Resource     60
Key Skills for Success in the Twenty-First Century     60
The Educational System     63
How to Turn White Space Dark for Fun and Profit   Steve Parmelee     67
"White Spaces"     68
"I Know What I Need-Sort Of"     68
The Ugly Inventing Session     69
Doing It Right-Filling the White Spaces     70
Select a Dedicated Process Champion     71
Preparation     72
Team Selection     74
Focus and Steering     75
Capture the Ideas     75
Evaluating, Filtering, and Grouping      78
Prioritization     79
Memorializing and Documentation     80
Conclusion     82
Capturing the Value of Trade Secrets   R. Mark Halligan, Esq.     85
Trade Secrets     85
Inventory of Potential Trade Secrets     87
Categorization of Potential Trade Secrets     88
Information Classification Systems     89
Access and Tracking Systems     90
Valuation Methods for Trade Secrets     90
Trade Secrets and Sarbanes-Oxley     92
Conclusion     93
New Dynamics of Corporate Management     95
Intellectual Property Drives Corporate Changes to Create New Wealth   Bob Shearer   Bruce Stuckman     97
The Increasing Influence of Intellectual Property (IP)     98
Value Drivers from the External Economic Infrastructure     100
The Changing Role of Corporate IP Leaders     102
New Demands Mean New Internal (Corporate) Functionality     103
The Internal Change Dynamics     104
Implementation Strategies     106
Summary and Implementation Plan     106
Valuing Intellectual Property   Dave Haug     111
The Increasing Responsibility of the CFO      112
FASB Requirements     114
Valuation Approaches     114
Valuation Factors     115
Competitive Power through Integrated IP Strategy   Dr. Jan Jaferian     119
The Impact of IP on Today's Enterprise     120
Companies Are Increasingly Reliant on Their Intellectual Assets     120
Strategic Context and Alignment     122
Phase 1     122
Phase 2     124
Phase 3     124
Building New Wealth     127
Creating the Patent Portfolio     128
Calibrating the Patent Portfolio     132
Defending the Patent Portfolio     136
Asserting the Patent Portfolio     140
Leveraging the Patent Portfolio     145
Summary     149
Accelerating Wealth Creation through IP Management in the Mid-Market Company   Dr. Mark Karasek     153
The Power of IP in the Emerging and Mid-Market Enterprise     153
Why IP Requires Active Management     155
Structure to Manage the Day-to-Day IP Operations     156
The Intellectual Capital Committee     156
The Intellectual Capital Team     156
Other Considerations     158
Managerial Anecdotes     163
Liability Limitation     164
Innovation Stimuli     164
Senior Management's Role     164
How IP Management Has Impacted Our Business     165
Closing the Loop     166
Intellectual Property's Impact on Corporate Financial Management   Christopher J. Leisner, CPA, CMC     169
Combining IP Asset Management with Traditional Tangible Asset Management Standards     170
Shifting Expectations for the Company's Senior IP Executives     170
FASB Demands for Change     171
Wall Street's Demand for Change     174
Getting Ahead of Sarbanes-Oxley's Impact     175
Creating a Financial-IP Map for Data Management and Financial Reporting     176
Integrating IP into Financial Management     178
What IP Does My Company Have?     178
What Is the Value of the IP to Our Company?     180
What Is the Value of the Company's IP to Other Companies?     182
Knowing the Value of the IP Is Not Enough     184
Summary     185
Creating New Wealth     187
Defining Brand and Reputational Value   Jonathan Low   Dr. Pam Cohen     189
Competitiveness Overview      190
Global Competitiveness     191
Corporate Innovations     193
National and International Infrastructures     194
Communications and Brand Value Analysis     195
Internal Operations to Leverage IP Assets   Dr. Steve Henning     201
Intangible Value     202
External Infrastructure     203
The Internal Operations     204
Value Extraction Strategies     206
Conclusion     211
Value-Added Litigation   Karl R. Fink     213
Value Added     213
"Best Goods'" Experience     214
Valuing Patent Litigation     216
Calculating the Risks     217
Do We Really Want to Litigate?     220
Conclusion     221
Glossary     223
Index     231