|
|
Sold Out
Book Categories |
Foreword.
Introduction.
Part I: The Basics of New Product Development.
Chapter 1: It Takes a Company.
Chapter 2: What Are You Developing, and Why?
Chapter 3: Defining Your Product Strategy.
Part II: Charting the Ocean of Opportunity for New Products.
Chapter 4: What Do Your Customers Really Want?
Chapter 5: Turning Your Company into an Idea Factory.
Chapter 6: Picking Winners and Losing Losers.
Chapter 7: Making the Most of Technology.
Chapter 8: Focusing Your NPD Efforts.
Part III: Navigating the River of Product Development.
Chapter 9: One Foot in Front of the Other: The Product Development Process.
Chapter 10: Organizing the NPD Troops.
Chapter 11: Managing Your Corporation’s NPD Resources.
Chapter 12: Using Reviews to Keep Projects on Track.
Chapter 13: Launching Products for Market Success.
Part IV: New Challenges in Product Development.
Chapter 14: Developing Products in the Digital Age.
Chapter 15: Product Development Goes Global.
Chapter 16: Choose Your Partner! Partners in Product Development.
Part V: The Part of Tens.
Chapter 17: Ten Ideas on Ways to Test Your New Products.
Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts.
Appendix: Business Case Outline.
Index.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tony Barrett
reviewed New Product Development For Dummies on February 22, 2015
New Product Development For Dummies
To figure out how to create innovative ideas and bring them to market through a very complex environment (i.e., global conglomerate), I wanted to go back to basics - new product development. The book generally confirmed what I assumed so that was good. The book provide a very good 101 lecture and a high level framework to organize further investigation.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
New Product Development For Dummies
X
This Item is in Your Inventory
New Product Development For Dummies
X
You must be logged in to review the productsX
X
X
Add New Product Development For Dummies, The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business own, New Product Development For Dummies to the inventory that you are selling on WonderClubX
X
Add New Product Development For Dummies, The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business own, New Product Development For Dummies to your collection on WonderClub |
