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Foreword: A Reflection on Science and Industry
Introduction: Shaping the Built Environment
Executive Overview 2
Ch. 1 Vision 10
Ch. 2 Values 30
Ch. 3 Competitive Focus 48
Ch. 4 Category Ownership 62
Ch. 5 Persistent Branding 90
Ch. 6 Marketing Breakthroughs 122
Ch. 7 High-Impact People 146
Ch. 8 New Strategic Relationships 166
Quoted Industry Leaders 191
Index 195
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